← Career guides

Marketing Manager

Marketing managers shape how brands reach customers across digital, print and event channels, blending creativity with data-driven strategy.

Business

What you'll do

  • Plan and run multichannel campaigns
  • Analyze market trends and customer data
  • Manage budgets and agency relationships
  • Coordinate with sales and product teams

Education pathway

  1. 1.Earn a marketing or business degree
  2. 2.Build experience in digital or content marketing
  3. 3.Specialize in SEO, paid media or brand strategy
  4. 4.Advance to director or VP of marketing

Education required: Bachelor's in Marketing, Communications, or Business

Programs that lead here

MarketingCommunicationsBusiness Administration
Find schools offering these programs